Privacy Policy

We at SLR, and our affiliates and subsidiaries, work hard to provide you with great services and experiences in our hotels and luxury residences all around the world. We appreciate your patronage and trust in us to deliver a high quality experience.


We understand that our guests value their privacy. That is why we have a privacy policy that explains what we do with the personal information we collect from guests who visit or use our hotels, restaurants, bars, spas, salons, and other services, as well as our website, mobile applications, and other online products and services. We take steps to protect your personal data according to applicable privacy and data protection laws.


This document tells you why we collect your personal information, who we share it with, and how we protect your data. It also explains your rights and choices with respect to your personal information, and how to contact us about our privacy practices.


You should read this Privacy Notice before using any of our services.



This Privacy Notice uses the following definitions:



We collect, receive, or process your personal information, including sensitive personal information and special category personal data (as defined under Data Protection Laws), when you use our hotels, website, and/or mobile application.



A small file that our website or mobile application places on your device when you visit or use certain features of our website or mobile application. This file generally allows a website or mobile application to remember your actions or preferences for a certain period of time.


Data Protection Laws

This clause refers to any law that is currently in effect regarding the processing of data.



We work with other companies to help us provide the services described in this Privacy Notice.


Service Providers

We may disclose your Data to entities that provide services to us and who agree to keep your Data confidential.


Silver Line Retreat Hotels (SLR), a company registered in India, has its registered office at Chennai House, No.61, Poonamallee Road,IInd Floor, Ekkatutangal,Chennai- 600 032.


User or you

The person who uses our services, websites.



SLR collects data for various reasons. This is stated in our privacy notice.

This data includes different types of information, including the following:


a) Contact Information: Your name, email address, postal address, country, phone number, and other contact information.

b) Financial Information: information about what type of payment instruments you use, past transactions, your payment preferences, how you want to pay for things, spending trends, and other similar information.

c) Technical Information: The website collects information about devices, websites, and Internet Protocol (IP) addresses. This includes the information that is required by law enforcement agencies.

d) Service Information: Your account number, contact information, and program-specific information will be used when you request services from us or participate in marketing programs.

e) We need your feedback about our programs and services.

f) The loyalty programme information includes your loyalty membership information, account details, profile or password details, and any frequent flyer or travel partner programme affiliation.

g) Transaction information: The date of the transaction, the amount of the transaction, and any related history is documented in this report.

h) Other Information: Name, age, sex, date of birth, marital status, nationality, identification number, occupation, ethnicity, religion, travel history.



We collect data through the following methods:

a) Information you give us: We store any information that you enter on our website or mobile app. You can also tell us information in other ways, such as at our hotels or kiosks. For more information, please see the section below called “Data Shared by You.”

b) Automatic Information we collect: We use “cookies” and other technologies to collect data about how you interact with us. For example, we use these technologies to store information when you visit our website. You can learn more about this in the section below titled “Data That is Collected Automatically.”

c) Email Communications: If your device supports it, you will often receive a confirmation when you open an email from us or click on a link in the email. You can choose not to receive marketing emails from us by clicking on the unsubscribe link in any marketing email.

d) Automatic Information: We get some information when you use websites that have our technology. We also get some information when you interact with websites that we have agreements with.

e) Information from Other Sources: Sometimes we get information from other sources. For example, if you let another website share information about you with us, we might get information to identify your account with that website.

f) Information Previously Provided to Silver Line Retreat Hotels: If you have shared any information with Silver Line Retreat Hotels, they are allowed to share that information with us. If the information is sensitive, like personal data or special category data, they will only share it with us if you agree.

g) You can make choices about our collection and use of your Data: You may want to access, edit or remove your Data on our website. When you are asked to provide Data, you may decline. For more information, please see the section below, titled “Your Rights and Choices”.



We may collect your Data in several ways from your use of our hotels, website. For example, we may collect your Data when you visit our stores or use our website.


a) When you sign up to receive our services, we will keep track of your information.

b) When you do business with us or try to do business with us on our website, we will protect your information.

c) When you answer surveys we send you or that we conduct.

d) When you agree to receive any communications from us, including promotional offers, you are allowing us to contact you.

e) We gathered the information you need by looking at our websites and visiting our hotels.



  1. We collect some information automatically when you visit our website. This information helps us improve our website by understanding how people use it. The information we collect automatically includes your IP address.

  2. Our web servers or affiliates who provide analytics and performance enhancement services collect IP addresses, operating system details, browsing details, device details, and language settings. This information is used to measure the number of visits, average time spent on the site, pages viewed, and similar information. SLR uses this information to measure the site usage, improve the content to ensure safety and security, as well as enhance the performance of our website.

  3. We may collect your Data automatically using cookies and similar technologies. For more information about cookies, please see the section below, titled “Cookies, Pixels and Similar Technologies.”



We may use data that we have collected for the following reasons:

a) We are responsible for following through on the promises we make in any contract we have with you.

b) We will provide you with the services that you need and keep you updated on what services we offer.

c) This allows SLR Hotels to offer their services and communicate with you about those services.

d) We may process, disclose, transmit, and/or share the Data with Silver Line Retreat Hotels, and other third parties which have a business or contractual dealings with us;

e) We use cookies to give you the best experience on our website, to personalize services for you, and to make recommendations.

f) We use our business to operate, evaluate, and improve our website.

g) We use data to understand customer behavior and trends. This understanding helps us learn more about what you like and how we can improve our service.

h) They will give you privileges and benefits, based on your profile, to help with marketing and promotional campaigns.

i) If you are a part of one of our loyalty programs, you can earn rewards by staying with Silver Line Retreat Hotels.

j) We will communicate with you and respond to your requests, questions, feedback, claims or disputes. We will also customize and improve our services based on that communication.

k) Make sure that you obey the terms of use when using our website.

l) To protect against and prevent fraud, illegal activity, harm, financial loss, and other legal or information security risks.

m) We may use your personal information to do things like contact you about our services, or to comply with the law. We will tell you what we are using your personal information for when we collect it.


We need to make sure that we are allowed to process your data under the law. There are a number of different reasons why we can do this, which we have listed below.


Where we need to process your data in order to fulfil our obligations to you under any contracts that you have with us: If you enter into a contract with us for any of our services, we will process certain data about you in order to carry out our obligations under this contract, including communicating with you about the service and processing your payment transactions.


Where processing your personal information is within our legitimate interests: We can process your Data when it is necessary for our legitimate interests or the legitimate interests of a third party. However, if your rights and freedoms override our or the third party’s interests, we will not process your Data. The ways we may process your Data for our legitimate interests include:


  1. Making sure that people follow the rules on our website.

  2. We use data to learn about what you like and how you behave. We want to understand customer behavior, patterns, and trends so we can give you what you want.

  3. We are working to improve our website so that it runs more smoothly.

  4. We want to give you the best possible experience on our website. We will provide you with personalized services and recommendations.

  5. Keeping your information safe from being stolen or used illegally is important to protect yourself from harm and financial loss.

  6. We offer you special deals, benefits, and privileges based on what we know about you. We also create marketing campaigns specifically for you.

  7. We use your information to talk to you, including responding to your requests, questions, feedback, claims, or disputes. We also use your information to customize and improve our services.

  8. We use data to operate, evaluate, and improve our business.

  9. This contract allows Silver Line Retreat Hotels to offer their services and to communicate with you about those services.

  10. We will process, disclose, transmit, and/or share the Data with SLR Hotels, and other third parties which have business or contractual dealings with us.


Where you give us your opt-in consent to process your personal information: We will sometimes need your permission to use your data in specific ways. This will be the case if we have to follow certain laws about data protection.


We will only share your data with third parties if you have given us your permission to do so. We will also only carry out certain marketing activities with your permission. This includes contacting you about our services that are similar to ones you have already bought, used or interacted with.


You have the right to stop these activities at any time. If you want to stop, you can find information about how to do that in the section below, called “Your Rights and Choices”.


 Where processing your personal information is necessary for our compliance with a legal obligation: Sometimes we may need to share your data with other people or organizations. We only do this when we have to, and it doesn’t mean you will be treated unfairly. But you do have the right to object if you don’t want us to do this. If you want more information about your rights and choices, please read the section below called “Your Rights and Choices.”


We may use your data for many reasons, some of which overlap. We will only use data that is justified by one or more of the reasons mentioned above.


In addition, we will only process special category personal data (as defined under Data Protection Laws) if there is a legal basis for doing so, which might involve obtaining your explicit consent.


We use or share your Data on behalf of other entities (such as controllers) as part of our services. We do this under the instructions of those entities. The entities are responsible for making sure that there is a legal basis for us to use or share your Data, if required by applicable data protection laws.



Our website is for adults only. If you are under 18, you can only use our website with the help of a parent or guardian.



We may share your Data with other people in the ways listed below. We will do this as either the controller of your data or as a processor on behalf of and under the instructions of another entity, according to our obligations to that entity.


  1. Partners: We might give you the option to use services provided by companies we work with. If you choose to use these services, the companies we work with will get some of your data. They use this data to provide their own services to you. How they use your data is based on their own privacy policies. For more information on how these companies use your data, please look at their privacy policies.

  2. Protecting SLR: We may release data when we think it is necessary to do so. This includes when we need to comply with the law, protect our intellectual property, or protect people from harm. We may also exchange information with other companies and organizations for fraud protection, risk management, and dispute resolution.

  3.  Business Transfers: As our business grows, we may sell or buy subsidiaries or business units. Your including (including loyalty program data) may be transferred as part of these transactions.

  4. Third Parties: We may also share your Data with other third parties in order to provide you with a better experience or to improve our services.

  5. You allow us to do so.

  6. We need to do what the law says, or respond to legal requests.

  7. We need to keep our website safe and secure. This includes preventing or stopping an attack on our computer systems or networks.


We will only share your data as described in this privacy notice.



We will use security measures to protect your Data and keep it safe on our secure servers. Security measures include dealing with any suspected misuse or loss of your Data. If you think there has been any unauthorized access to your Data, please contact us right away by emailing us.



SLR Hotels keeps your data as long as necessary to provide our services or access to our website. We also keep your data for other important reasons, such as complying with the law, resolving disputes, enforcing agreements, and so that we can continue to process and use your data for our legitimate interests. The actual retention periods can vary significantly depending on the type of data and how it is used. Even if we delete your Data, it may still exist on backup or archival media. This is so that we can keep track of what has happened, follow the law, and so on.



We may transfer your data to recipients in India, where we are headquartered, and other countries. These countries may not have the same data protection laws as the country in which you initially provided the information. If we transfer your Data to other countries, we will protect that information as described in this Privacy Notice.


If the GDPR/United Kingdom’s version of the GDPR applies to our processing of your Data, we will only process and/or transfer Data outside of the European Economic Area/United Kingdom where it is compliant with Data Protection Laws and the means of transfer provides adequate safeguards in relation to your Data, including for example:


  1. By transferring data using a standard contractual agreement that meets the requirements of the European Economic Area/United Kingdom.

  2. By transferring your Data to a country where there is an agreement in place that the country has high data protection standards, you can be sure that your Data will be well protected.

  3. We need to share your personal information with other companies in order to complete a contract between us and them. We will only do this if it is in your best interests.

  4. The data transfer will only happen if you agree to it.



There are different laws in different countries that give you certain rights about the data we have about you. If you want to talk to us about any of your rights, please contact us using the information below. We will try to deal with your request as quickly as possible, and within any time limits required by law (although there may be some exceptions).


We may keep a record of your communications to help us resolve any issues which you raise. If we are allowed to by law, we may refuse your request.


You have the right to the following concerning your data:

  1.  Right to Confirmation and Access: You can ask us to confirm what information we have about you at any time, and request that we update or delete that information. You can also request a copy of the information we have about you.

  2. Right to Rectification: You have the right to ask us to correct any inaccurate or incomplete data we have about you. This includes giving you a statement that tells you what is inaccurate or incomplete.

  3. Right to be Erasure: You have the right to request that we delete your data in certain circumstances.

  4. Right to Restrict Our Use of your Data: You have the right to ask us to stop processing your data in some cases. For example, if you think the data we have about you is inaccurate, or if you don’t like how we are using your data (even if it is for a good reason).

  5.  Right to Object: You have the right to object to us processing your data for certain reasons.

  6. Right to Data Portability: You have the right to ask us to transfer your Data to another company. This is called data portability. It only applies to certain types of data.

  7. Right to Withdraw Consent: Where we have obtained your consent to process your data for certain activities, you may withdraw this consent at any time. We will stop processing your data for that activity unless there is a different legal reason for us to keep doing so.

  8. Right to File Complaints: You have the right to complain if you think something is wrong. You can complain to the authority in charge of making sure this kind of thing doesn’t happen.


If you want to talk to us about these rights, or learn more about how we manage data and promotional communications, please contact us using the information at the bottom of this page called “How to Contact Us.” It’s important that we have accurate and up-to-date information about you, so please let us know if your personal information changes while we hold it.



We take steps to protect your Data according to the provisions of this Privacy Notice and the requirements of applicable law. We have put in place appropriate written contracts with our Partners and Service Providers who process your Data.



If any court or competent authority finds that any provision of this Privacy Notice (or part of any provision) is invalid, illegal, or unenforceable, that provision or part-provision will be struck out, and the validity and enforceability of the other provisions of this Privacy Notice will not be affected.



We use Cookies on our website to help it work properly and to improve your experience of using it. Cookies are unique identifiers that we transfer to your device, which allow our systems to recognize your device. We also use pixels and similar technologies to analyze traffic on our website in order to improve your experience of using it.


When you visit our website, you will see a pop-up screen that tells you about our use of cookies and asks for your consent. Cookies are a way to track how you use our website. You can choose not to allow cookies, but this may stop you from using some of the features on our website. For more information, please refer to your browser instructions or help pages.



Our business is always changing, so our Privacy Notice will also change. We may email you periodic reminders of our notices and conditions, but you should check our website frequently to see recent changes. The updated version of the Privacy Notice will be effective as soon as it is published on our website. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.



To review, update, or delete your personal information, please email us at You may also contact us for information on who we share your data with and in compliance with this privacy policy and applicable law. We will respond to your request within 30 days.




Please see below the details of our grievance officer:




Address: No.61, Poonamallee Road,IInd Floor,Ekkatutangal,Chennai- 600 032